Define Identity

• Select/Confirm Brand Name
• Identify Brand Mission
• Create Core Values

Without vision, the people perish.

Craft A Gameplan

Many people think that marketing is all about quick hacks and tactics. A ‘guru’ finds success advertising on Facebook, so they think everyone should just do what they did.

This simply doesn’t work, and it is a dangerous pitfall in marketing and advertising.

Before anything is created, we will use your purpose and identity to guide us in creating an effective marketing strategy.

Position For Impact

• Construct Audience Avatar
• Conduct Competitive Analysis
• Plan Positioning to Maximize Impact
• Align Profit with Impact

Positioning is the most commonly ignored or misunderstood part of branding and marketing.

Put simply, positioning is how your audience thinks of you vs their other options and how you think of yourself in relation to your customer sand competitors.

Craft Messaging

• Construct Positioning Statement
• Write Brand Story
• Determine Brand Personality

Pre-planning and writing your messaging will make your brand more consistent in your communication and save you HUGE amounts of time when you go to write advertisements or content.

Learning to communicate your value in a way that makes people understand will enable your company to grow.

Canonize Branding

Consistency in your branding leads to dramatic increases in top-line revenue. A study featured in Forbes Magazine on branding showed that on average, small to medium businesses could increase revenue by 24% by simply making sure all of their branding was the same across all platforms.

Codify Colors

• Select an effective Color Palette
• Construct a 1-click Color Code Copier

30%of brand recognition is attributed to color. It is essential to use consistent coloring in your brand’s marketing efforts, and we have tools for you to make this simple and streamlined.

Standardize Fonts

• Select a Font Pair
• Setup 1-click download for Font Files

Typography is an incredibly important part of branding. By using a good pair of fonts in your designs, you will dramatically improve brand recognition and and create a consistent feel in your content.

Package Logos

• Optimize, Refresh, or Design Logo
• Format Logo for Square, Icon Only, Typemark Only, Greyscale, and Default Formats
• Create 1-click download for Logo Files

Consistent branding when it comes to a logo is a bit paradoxical.

Using a logo consistently actually requires a variety of logo formats for different contexts.

Formalize themes

• Record Brand Themes & Symbolism

You’ll notice that all of these slides feature diagonal lines that ascend to the right of the page. This is not by accident!

We have formalized this theme as part of our branding. It symbolizes our efforts to always beheading onward and upward, and to help our clients do the same

Themes and symbols may not be necessary, but they add a sense of beauty and completeness.

Inbound Marketing

All branding is useless if you can’t be seen or found. Inbound marketing is all about how visible and attractive you make yourself to the people who come looking for you.

Inbound marketing is foundational to any healthy business..

Build For S.E.O.

• Identify valuable keywords/search terms
• Create and implement an S.E.O. Plan
• Setup Google Search Console

Search Engine Optimization is the practice of engineering your website for high rankings on search engines like Google, Bing, Yahoo, and others.

S.E.O. Is amazing for a business because it will help people find you right in the moment they need you most.

Branded Email

• Setup Custom Branded Email Accounts
• Design Branded Email Signatures

Branded emails are an excellent way to set yourself apart as a professional.

You send emails all the time, and give out your email address regularly. We’re going to make sure that every time you do, it looks professional and reinforces your branding.

Web Design

• Website design or refresh
• Setup Systems (Shop, calendar, forms, etc)
• 1 Year of web hosting

This is the keystone of inbound marketing in the digital age.

Your website should fill several roles. First and foremost, it should be an easy way for people to get in touch with you. It should be a teaching tool so that people can learn about your business or brand, and it should be an exemplary example of quality branding.

Leverage Directories

• Identify Beneficial Directories
• Create/Optimize Google My Business Listing

There are dozens of popular directory websites that your customers may use to find you. Make sure you look good when they find you there.

Google My Business (just one of the many available directories) can net tens of thousands of dollars of monthly revenue for a a business if setup properly.

Marketing Foundation

• Principled
• PRAGMATIC
• Professional

Everything Your Brand Needs to Thrive Online.

If you start right, it is easy to grow right. We will setup everything in a way that positions your brand for healthy growth.

Outbound Marketing

Your brand is in place, your message and presentation are tested and beautiful. Now it’s time to throw some gasoline on the fire.

Outbound marketing is all about getting the attention of people who don’t know they need you yet.

Search Engine Marketing

Search Engine Optimization can take months or years to reach its full potential. SEM is a shortcut that helps us get the results of high rankings immediately by investing a little bit of capital.

Email Marketing

Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. They serve a variety of purposes, making them powerful tools for convincing and teaching.

SMS Marketing

Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. They serve a variety of purposes, making them powerful tools for convincing and teaching.

Outbound Social

Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. They serve a variety of purposes, making them powerful tools for convincing and teaching.